{"id":20416,"date":"2025-04-17T09:52:28","date_gmt":"2025-04-17T09:52:28","guid":{"rendered":"https:\/\/hedman.legal\/?post_type=advisory&#038;p=20416"},"modified":"2025-04-17T09:52:29","modified_gmt":"2025-04-17T09:52:29","slug":"hedman-noustas-adacti-kogu-osaluse-muugis-optimovele","status":"publish","type":"advisory","link":"https:\/\/hedman.legal\/et\/tehtud-tood\/hedman-noustas-adacti-kogu-osaluse-muugis-optimovele\/","title":{"rendered":"Hedman n\u00f5ustas Adacti kogu osaluse m\u00fc\u00fcgis Optimove&#8217;le"},"content":{"rendered":"\n<p><strong>Hedman n\u00f5ustas Adact O\u00dc-d tehingus, mille k\u00e4igus Optimove omandas kogu osaluse Adact O\u00dc-s. Optimove on AI-p\u00f5hise turunduse \u00fcleilmne liider.<\/strong><\/p>\n\n\n\n<p>2019. aastal asutatud Adact pakub kasutajas\u00f5bralikku platvormi, mis v\u00f5imaldab klientidel luua k\u00f6itvaid ja m\u00e4ngulisi turunduskogemusi. Adacti kliendiportfelli kuuluvad sellised \u00fclemaailmsed br\u00e4ndid nagu Disney, Starbucks ja Amazon.<\/p>\n\n\n\n<p>Optimove, mille peakontor asub Iisraelis ja millel on kontorid Londonis ja New Yorgis, pakub turundusplatvormi, mis annab br\u00e4ndidele v\u00f5imaluse pakkuda personaliseeritud andmep\u00f5hiseid kampaaniaid mitme kanali kaudu.<\/p>\n\n\n\n<p>Tehingu raames rajab Optimove Tallinnasse arenduskeskuse, kus Adacti asutaja Kalev K\u00e4rpuk hakkab juhtima m\u00e4ngustatud lahenduste divisjoni.<\/p>\n\n\n\n<p>Hedman n\u00f5ustas Adacti kogu tehinguprotsessi v\u00e4ltel \u2013 alates esialgsetest l\u00e4bir\u00e4\u00e4kimistest ja due diligence\u2019ist kuni osade m\u00fc\u00fcgilepingu s\u00f5lmimiseni ja tehingu l\u00f5puleviimiseni. Klienti n\u00f5ustas partner Kati Pino ning assisteeris jurist Anastasia Miller.<\/p>\n","protected":false},"template":"","advisory_categories":[155],"class_list":["post-20416","advisory","type-advisory","status-publish","hentry","advisory_categories-ariuhinguoigus-ning-uhinemised-ja-omandamised"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/advisory\/20416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/advisory"}],"about":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/types\/advisory"}],"wp:attachment":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/media?parent=20416"}],"wp:term":[{"taxonomy":"advisory_categories","embeddable":true,"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/advisory_categories?post=20416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}