{"id":22337,"date":"2026-10-13T18:07:21","date_gmt":"2026-10-13T16:07:21","guid":{"rendered":"https:\/\/hedman.legal\/?p=22337"},"modified":"2026-10-13T18:11:09","modified_gmt":"2026-10-13T16:11:09","slug":"ai-loodud-sisu-margistamine-euroopa-komisjoni-juhised-2026","status":"publish","type":"articles_posttype","link":"https:\/\/hedman.legal\/et\/artiklid\/ai-loodud-sisu-margistamine-euroopa-komisjoni-juhised-2026\/","title":{"rendered":"AI loodud sisu m\u00e4rgistamine: Euroopa Komisjoni juhised 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sisukord<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedman.legal\/et\/artiklid\/ai-loodud-sisu-margistamine-euroopa-komisjoni-juhised-2026\/#Kes_peab_AI_loodud_sisu_margistama\" >Kes peab AI loodud sisu m\u00e4rgistama?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedman.legal\/et\/artiklid\/ai-loodud-sisu-margistamine-euroopa-komisjoni-juhised-2026\/#Millal_ei_pea_AI_loodud_sisu_margistama\" >Millal ei pea AI loodud sisu m\u00e4rgistama?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedman.legal\/et\/artiklid\/ai-loodud-sisu-margistamine-euroopa-komisjoni-juhised-2026\/#Kes_peab_marke_lisama_Neli_naidet_praktikast\" >Kes peab m\u00e4rke lisama? Neli n\u00e4idet praktikast&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedman.legal\/et\/artiklid\/ai-loodud-sisu-margistamine-euroopa-komisjoni-juhised-2026\/#Milline_trahv_ahvardab_nouete_rikkumise_eest\" >Milline trahv \u00e4hvardab n\u00f5uete rikkumise eest?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Alates 2. augustist 2026 peavad tehisintellekti kasutavad ja pakkuvad ettev\u00f5tted oma kasutajaid selgelt teavitama, kui nad suhtlevad AI-ga v\u00f5i puutuvad kokku AI loodud sisuga. L\u00e4bipaistvuskohustuse eesm\u00e4rgiks on v\u00e4hendada inimeste eksitamise riski ja suurendada avalikku usaldust.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Euroopa Komisjon avaldas 20. juulil 2026 juhised, mis aitavad ettev\u00f5tetel valmistuda Euroopa Liidu tehisintellekti m\u00e4\u00e4ruse (AI m\u00e4\u00e4rus, inglise keeles <em>AI Act<\/em>) artiklist 50 tulenevate l\u00e4bipaistvusn\u00f5uete rakendamiseks. Juhised puudutavad nii AI-s\u00fcsteemide arendajaid kui ka neid organisatsioone, kes oma tegevuses tehisintellekti kasutavad.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kes_peab_AI_loodud_sisu_margistama\"><\/span><strong>Kes peab AI loodud sisu m\u00e4rgistama?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00e4rgistus AI kohta tuleb lisada nii AI-s\u00fcsteemi pakkujatel kui ka kasutajatel. AI-s\u00fcsteemi pakkuja (provider) peab tagama, et v\u00e4ljund kannab juba tekkimise hetkel masinloetavat m\u00e4rget: vesim\u00e4rki, metaandmeid v\u00f5i p\u00e4ritolu kinnitavat kirjet, enamasti C2PA standardi alusel. S\u00fcsteemi kasutaja (m\u00e4\u00e4ruses juurutaja, inglise keeles deployer) peab lisama inimesele n\u00e4htava teavituse emotsioonituvastuse ja biomeetrilise kategoriseerimise kasutamisest, s\u00fcvav\u00f5ltsingutest ning avalikes huvides avaldatud AI tekstist. Sellest tuleb teada anda selgelt ja hiljemalt esimese kokkupuute hetkel. AI-s\u00fcsteemi pakkujad on nt OpenAI ja Anthropic, kasutajad aga k\u00f5iksugused ettev\u00f5tted, kes pakkujate AI-d oma s\u00fcsteemides kasutavad, n\u00e4iteks AI abil sisuturundust loov uudisteportaal v\u00f5i veebipood, mille klienditugi t\u00f6\u00f6tab osaliselt AI abil.&nbsp;<\/p>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-facts{background:#fff;border:1px solid #e5e3db;border-radius:12px;padding:26px 28px;margin:0 0 32px}\n.hd-facts .hd-row{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid #e5e3db;font-size:15px;line-height:1.5}\n.hd-facts .hd-row:last-child{border-bottom:0;padding-bottom:0}\n.hd-facts .hd-k{color:#3b404a}\n.hd-facts .hd-v{font-weight:700;color:#16181d;text-align:right;font-variant-numeric:tabular-nums;flex-shrink:0;max-width:55%}\n<\/style>\n<div class=\"hd-facts\">\n  <p class=\"hd-eyebrow\">L\u00fchidalt<\/p>\n  <div class=\"hd-row\"><span class=\"hd-k\">\u00d5iguslik alus<\/span><span class=\"hd-v\">AI m\u00e4\u00e4ruse artikkel 50<\/span><\/div>\n  <div class=\"hd-row\"><span class=\"hd-k\">Komisjoni juhised avaldati<\/span><span class=\"hd-v\">20. juulil 2026<\/span><\/div>\n  <div class=\"hd-row\"><span class=\"hd-k\">Kohustus kehtib alates<\/span><span class=\"hd-v\">2. augustist 2026<\/span><\/div>\n  <div class=\"hd-row\"><span class=\"hd-k\">Varem turule toodud s\u00fcsteemidele<\/span><span class=\"hd-v\">2. detsembriks 2026<\/span><\/div>\n  <div class=\"hd-row\"><span class=\"hd-k\">Keda puudutab<\/span><span class=\"hd-v\">AI pakkujaid ja kasutajaid<\/span><\/div>\n  <div class=\"hd-row\"><span class=\"hd-k\">Trahv<\/span><span class=\"hd-v\">kuni 15 mln \u20ac v\u00f5i 3% k\u00e4ibest<\/span><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Millal_ei_pea_AI_loodud_sisu_margistama\"><\/span><strong>Millal ei pea AI loodud sisu m\u00e4rgistama?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-roles{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:0 0 32px}\n.hd-role{background:#fff;border:1px solid #e5e3db;border-radius:12px;padding:22px 24px}\n.hd-role .hd-eyebrow{margin-bottom:8px}\n.hd-role h4{font-family:'Hanken Grotesk',sans-serif;font-size:17px;font-weight:700;color:#16181d;margin:0 0 4px}\n.hd-role .hd-sub{font-size:13px;color:#71767f;margin:0 0 14px}\n.hd-role ul{margin:0;padding:0 0 0 18px;font-size:14.5px;line-height:1.6;color:#3b404a}\n.hd-role li{margin:0 0 6px}\n.hd-role li::marker{color:#6e163c}\n.hd-role .hd-ex{margin-top:14px;padding-top:12px;border-top:1px dashed #d8d6cc;font-size:13px;color:#71767f;line-height:1.5}\n@media(max-width:560px){.hd-roles{grid-template-columns:1fr}}\n<\/style>\n<div class=\"hd-roles\">\n  <div class=\"hd-role\">\n    <p class=\"hd-eyebrow\">Pakkuja<\/p>\n    <h4>Masinloetav m\u00e4rge<\/h4>\n    <p class=\"hd-sub\">Inglise keeles provider<\/p>\n    <ul>\n      <li>Lisatakse v\u00e4ljundile tekkimise hetkel<\/li>\n      <li>Vesim\u00e4rk, metaandmed v\u00f5i p\u00e4ritolukirje<\/li>\n      <li>Enamasti C2PA standardi alusel<\/li>\n    <\/ul>\n    <div class=\"hd-ex\">N\u00e4iteks OpenAI, Anthropic, Midjourney<\/div>\n  <\/div>\n  <div class=\"hd-role\">\n    <p class=\"hd-eyebrow\">Kasutaja<\/p>\n    <h4>Inimesele n\u00e4htav teavitus<\/h4>\n    <p class=\"hd-sub\">M\u00e4\u00e4ruses juurutaja, inglise keeles deployer<\/p>\n    <ul>\n      <li>S\u00fcvav\u00f5ltsingud<\/li>\n      <li>Emotsioonituvastus ja biomeetriline kategoriseerimine<\/li>\n      <li>Avalikes huvides avaldatud AI tekst<\/li>\n    <\/ul>\n    <div class=\"hd-ex\">N\u00e4iteks uudisteportaal, veebipood, klienditoe vestlusrobot<\/div>\n  <\/div>\n<\/div>\n\n\n\n<p>AI genereeritud teksti puhul on m\u00e4rgistamise kohustusest vabastatud ettev\u00f5tjad juhul, kui AI loodud tekst on l\u00e4binud inim- v\u00f5i toimetuskontrolli ning kui sisu avaldamise eest kannab toimetuslikku vastutust f\u00fc\u00fcsiline v\u00f5i juriidiline isik. AI loodud v\u00f5i manipuleeritud audiovisuaalse sisu puhul on m\u00e4rgistamise kohustus teatud juhul leebem. N\u00e4iteks juhul, kui selline sisu on osa ilmselgest kunstilisest, loomingulisest, satiirilisest, v\u00e4ljam\u00f5eldud v\u00f5i samalaadsest teosest v\u00f5i programmist, siis piisab teavituse lisamisest sisu juurde, ehk satiirilise s\u00fcvav\u00f5ltsitud pildi postitamisel piisab, kui lisada AI-teavitus postituse teksti, mitte otse pildi peale.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kes_peab_marke_lisama_Neli_naidet_praktikast\"><\/span><strong>Kes peab m\u00e4rke lisama? Neli n\u00e4idet praktikast<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-callout{background:#f7f4ec;border-radius:12px;padding:26px 28px;margin:0 0 32px}\n.hd-callout .hd-title{font-family:'Hanken Grotesk',sans-serif;font-size:17px;font-weight:700;color:#16181d;margin:0 0 16px}\n.hd-ex-rows{display:grid;gap:10px}\n.hd-ex{background:#fff;border-radius:8px;padding:16px 18px;display:grid;grid-template-columns:28px 1fr;gap:14px;align-items:start}\n.hd-ex .hd-n{font-family:'JetBrains Mono',monospace;font-size:12px;font-weight:600;color:#6e163c;padding-top:3px}\n.hd-ex .hd-case{font-size:14.5px;line-height:1.55;color:#3b404a;margin:0 0 10px}\n.hd-ex .hd-who{display:flex;flex-wrap:wrap;gap:6px}\n.hd-pill{display:inline-flex;align-items:center;font-family:'Hanken Grotesk',sans-serif;font-size:12px;font-weight:600;padding:4px 10px;border-radius:999px;background:#f4f3ee;color:#16181d}\n.hd-pill.on{background:#f1e8ec;color:#6e163c}\n.hd-pill.off{color:#71767f;text-decoration:line-through}\n<\/style>\n<div class=\"hd-callout\">\n  <p class=\"hd-title\">Kes lisab m\u00e4rke?<\/p>\n  <div class=\"hd-ex-rows\">\n    <div class=\"hd-ex\">\n      <span class=\"hd-n\">01<\/span>\n      <div>\n        <p class=\"hd-case\">Eraisik jagab s\u00fcvav\u00f5ltsitud poliitsatiirilist videot kinnises grupivestluses ja avalikult sotsiaalmeedias.<\/p>\n        <div class=\"hd-who\"><span class=\"hd-pill off\">Grupivestlus<\/span><span class=\"hd-pill on\">Avalik postitus: AI teavitus postituse tekstis<\/span><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hd-ex\">\n      <span class=\"hd-n\">02<\/span>\n      <div>\n        <p class=\"hd-case\">Ettev\u00f5tja koostab OpenAI abil sisuturunduse artikli, SEO tegija optimeerib ja uudisteportaal avaldab.<\/p>\n        <div class=\"hd-who\"><span class=\"hd-pill on\">OpenAI: masinloetav m\u00e4rge<\/span><span class=\"hd-pill off\">Artikli koostaja<\/span><span class=\"hd-pill off\">SEO tegija<\/span><span class=\"hd-pill off\">Uudisteportaal<\/span><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hd-ex\">\n      <span class=\"hd-n\">03<\/span>\n      <div>\n        <p class=\"hd-case\">Ajakirjanik kirjutab keelemudeli abil uudise, kontrollib faktid ja avaldab oma nime all.<\/p>\n        <div class=\"hd-who\"><span class=\"hd-pill on\">Keelemudeli looja: masinloetav m\u00e4rge<\/span><span class=\"hd-pill off\">Ajakirjanik<\/span><span class=\"hd-pill off\">Uudisteportaal<\/span><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hd-ex\">\n      <span class=\"hd-n\">04<\/span>\n      <div>\n        <p class=\"hd-case\">Riidepood genereerib Midjourney abil kodulehele pilte v\u00e4ljam\u00f5eldud modellidest.<\/p>\n        <div class=\"hd-who\"><span class=\"hd-pill on\">Midjourney: masinloetav m\u00e4rge<\/span><span class=\"hd-pill off\">Riidepood<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<p>Eeltoodu p\u00f5hjal toome v\u00e4lja m\u00f5ned n\u00e4ited, kes ja millal peab AI m\u00e4rgistuse lisama:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Eraisik loob s\u00fcvav\u00f5ltsitud poliitsatiirilise video, mida jagab s\u00f5numirakenduse kinnises grupivestluses, kuhu kuuluvad pereliikmed, aga ka avalikult sotsiaalmeedias: m\u00e4rget pole vaja grupivestlusesse saadetud video puhul, kuiv\u00f5rd tegu on eraelulise ja kinnise vestlusega. K\u00fcll aga tuleks lisada sotsiaalmeediasse avalikult postitatud videole juurde tekst, et tegu on AI-ga. Kuigi s\u00fcvav\u00f5ltsingutele peab \u00fcldjuhul lisama m\u00e4rke otse video v\u00f5i pildi peale, ei ole see vajalik satiiri puhul ning piisabki \u00fcksnes teavitusest postituse tekstis;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Ettev\u00f5tja kasutab OpenAI keelemudelit sisuturunduse artikli koostamiseks, saadab selle edasi ettev\u00f5tjale, kes optimeerib teksti otsingumootori jaoks (SEO), ning saadab selle uudisteportaalile, kes teksti avalikustab: vaid OpenAI peab masinloetava m\u00e4rke tekstile lisama. Artikli koostaja, SEO tegija ja uudisteportaal \u00fcldjuhul ei pea omapoolset m\u00e4rget lisama, kuiv\u00f5rd sisuturundustekst ei ole \u00fcldjuhul avaldatud eesm\u00e4rgiga teavitada avalikkust avalikku huvi pakkuvates k\u00fcsimustes (AI m\u00e4\u00e4ruse art 50 lg 4 teine l\u00f5ik). Kui artiklit saab aga selliselt t\u00f5lgendada, tuleb m\u00e4rgistus kindlasti lisada. Kui tegu oleks tavalise uudisega, siis tuleks inimesele n\u00e4htav m\u00e4rge lisada vaid artikli avaldajal, ehk uudisteportaalil. K\u00f5ne alla v\u00f5iks tulla siis ka toimetuskontrollist tulenev m\u00e4rgistamiskohustuse vabastus, kuid \u00fcldjuhul ei loeta SEO-d piisavaks, et erand kohaldamisele kuuluks;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Ajakirjanik kasutab keelemudelit uudise koostamiseks, kontrollib faktid \u00fcle ja parandab ebat\u00e4psused ning avaldab artikli oma nime all uudisteportaalis: \u00fcksnes keelemudeli looja peab masinloetava m\u00e4rke lisama, sest ajakirjaniku tekst on l\u00e4binud inimkontrolli ja ajakirjanik kannab sisu avaldamise eest toimetuslikku vastutust;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Riidepood kasutab Midjourney&#8217;d, et genereerida oma kodulehele pilte modellidest, kes poe pakutavaid riideid kannavad: Midjourney poolt peab olema lisatud masinloetav m\u00e4rgistus, kuid riidepood eraldi m\u00e4rget lisama ei pea, sest v\u00e4ljam\u00f5eldud inimestest piltide genereerimine ei ole s\u00fcvav\u00f5ltsing, samuti ei kuulu see ka avaliku huvi alla AI m\u00e4\u00e4ruse m\u00f5ttes;&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">N\u00e4ide AI loodud sisu m\u00e4rgistusest sotsiaalmeedias: <\/h4>\n\n\n\n<p>Facebooki postitusel on autori nime all m\u00e4rge \u201eAI info\u201c.<\/p>\n\n\n\n<p>Allikas: <a href=\"https:\/\/sproutsocial.com\/insights\/ai-disclaimer\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sproutsocial.com\/insights\/ai-disclaimer\/<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"906\" height=\"804\" src=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-5.png\" alt=\"\" class=\"wp-image-22355 size-full\" srcset=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-5.png 906w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-5-300x266.png 300w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-5-768x682.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"489\" height=\"840\" src=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-1.png\" alt=\"\" class=\"wp-image-22347 size-full\" srcset=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-1.png 489w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-1-175x300.png 175w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">N\u00e4ide AI-vestlusroboti teavitusest: <\/h4>\n\n\n\n<p>Telia vestlusrobot Mia teatab vestluse alguses, et kasutaja suhtleb ainult robotiga ja inimest vestluses ei ole. <\/p>\n\n\n\n<p>Allikas: <a href=\"https:\/\/www.telia.ee\/era\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.telia.ee\/era<\/a>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">N\u00e4ide AI loodud teksti m\u00e4rgistusest otsingutulemustes:<\/h4>\n\n\n\n<p>Google\u2019i vastus on t\u00e4histatud pealkirjaga \u201eAI \u00fclevaade\u201c.<\/p>\n\n\n\n<p>Allikas: Google.com&nbsp;<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"906\" height=\"327\" src=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-6.png\" alt=\"\" class=\"wp-image-22357 size-full\" srcset=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-6.png 906w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-6-300x108.png 300w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-6-768x277.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"906\" height=\"390\" src=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-7.png\" alt=\"\" class=\"wp-image-22359 size-full\" srcset=\"https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-7.png 906w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-7-300x129.png 300w, https:\/\/hedman.legal\/wp-content\/uploads\/2026\/10\/image-7-768x331.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">N\u00e4ide AI-s\u00fcsteemi teavitusest:<\/h4>\n\n\n\n<p>ChatGPT avalehe allservas on m\u00e4rge \u201eChatGPT is AI\u201c.<\/p>\n\n\n\n<p>Allikas: Chatgpt.com&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Milline_trahv_ahvardab_nouete_rikkumise_eest\"><\/span><strong>Milline trahv \u00e4hvardab n\u00f5uete rikkumise eest?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-stat{background:#1c1a22;border-radius:14px;padding:30px;margin:0 0 32px;color:#fff}\n.hd-stat .hd-eyebrow{color:rgba(255,255,255,.6)}\n.hd-stat .hd-big{display:flex;gap:28px;flex-wrap:wrap;margin:0 0 14px}\n.hd-stat .hd-num{font-family:'Hanken Grotesk',sans-serif;font-size:40px;font-weight:800;letter-spacing:-.03em;line-height:1;color:#fff}\n.hd-stat .hd-or{font-size:14px;color:rgba(255,255,255,.55);align-self:center}\n.hd-stat .hd-note{font-size:14px;line-height:1.55;color:rgba(255,255,255,.75);margin:0}\n<\/style>\n<div class=\"hd-stat\">\n  <p class=\"hd-eyebrow\">Trahv rikkumise eest<\/p>\n  <div class=\"hd-big\">\n    <span class=\"hd-num\">15 mln \u20ac<\/span>\n    <span class=\"hd-or\">v\u00f5i<\/span>\n    <span class=\"hd-num\">3%<\/span>\n  <\/div>\n  <p class=\"hd-note\">Kuni 15 miljonit eurot v\u00f5i kuni 3% ettev\u00f5tte eelmise majandusaasta \u00fclemaailmsest aastak\u00e4ibest, olenevalt sellest, kumb summa on suurem.<\/p>\n<\/div>\n\n\n\n<p>AI-s\u00fcsteemide pakkujaid ja kasutajaid, kes kohustustest kinni ei pea, v\u00f5idakse trahvida kuni 15 miljoni euroga v\u00f5i kuni 3% ulatuses ettev\u00f5tte eelmise majandusaasta \u00fclemaailmsest aastak\u00e4ibest, olenevalt sellest, kumb summa on suurem.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-timeline{background:#fff;border:1px solid #e5e3db;border-radius:12px;padding:26px 28px;margin:0 0 32px}\n.hd-tl{display:grid;grid-template-columns:1fr 1fr 1fr;gap:0;position:relative}\n.hd-tl::before{content:\"\";position:absolute;left:0;right:0;top:7px;height:1px;background:#d8d6cc}\n.hd-tl .hd-pt{position:relative;padding:22px 16px 0 0}\n.hd-tl .hd-pt::before{content:\"\";position:absolute;left:0;top:0;width:15px;height:15px;border-radius:50%;background:#fff;border:2px solid #6e163c}\n.hd-tl .hd-pt.now::before{background:#6e163c}\n.hd-tl .hd-d{font-family:'JetBrains Mono',monospace;font-size:11px;font-weight:600;letter-spacing:.06em;color:#6e163c;margin:0 0 6px}\n.hd-tl .hd-t{font-size:14px;line-height:1.5;color:#3b404a}\n@media(max-width:560px){.hd-tl{grid-template-columns:1fr}.hd-tl::before{display:none}.hd-tl .hd-pt{padding:0 0 18px 26px}.hd-tl .hd-pt::before{left:0;top:3px}}\n<\/style>\n<div class=\"hd-timeline\">\n  <p class=\"hd-eyebrow\">T\u00e4htajad<\/p>\n  <div class=\"hd-tl\">\n    <div class=\"hd-pt\"><p class=\"hd-d\">20.07.2026<\/p><div class=\"hd-t\">Euroopa Komisjon avaldab artikli 50 juhised<\/div><\/div>\n    <div class=\"hd-pt now\"><p class=\"hd-d\">02.08.2026<\/p><div class=\"hd-t\">L\u00e4bipaistvuskohustused hakkavad kehtima<\/div><\/div>\n    <div class=\"hd-pt\"><p class=\"hd-d\">02.12.2026<\/p><div class=\"hd-t\">Varem turule toodud generatiivsed s\u00fcsteemid peavad kandma masinloetavat m\u00e4rget<\/div><\/div>\n  <\/div>\n<\/div>\n\n\n\n<p>Juhised ei loo uusi \u00f5iguslikke kohustusi, vaid aitavad olemasolevaid AI m\u00e4\u00e4ruse n\u00f5udeid \u00fcheti t\u00f5lgendada. Eesm\u00e4rk on toetada ettev\u00f5tteid ja asutusi l\u00e4bipaistvusn\u00f5uete rakendamisel. Generatiivsed AI-s\u00fcsteemid, mis toodi turule enne 2. augustit 2026, peavad masinloetava m\u00e4rgistuse n\u00f5ude t\u00e4itma 2. detsembriks 2026. Teised l\u00e4bipaistvuskohustused kehtivad alates 2. augustist 2026.&nbsp;<\/p>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-check{background:#f7f4ec;border-radius:12px;padding:26px 28px;margin:0 0 32px}\n.hd-check .hd-title{font-family:'Hanken Grotesk',sans-serif;font-size:17px;font-weight:700;color:#16181d;margin:0 0 14px}\n.hd-check ol{margin:0;padding:0;list-style:none;counter-reset:q}\n.hd-check li{counter-increment:q;display:grid;grid-template-columns:28px 1fr;gap:12px;padding:12px 0;border-bottom:1px solid #e5e3db;font-size:15px;line-height:1.55;color:#3b404a}\n.hd-check li:last-child{border-bottom:0}\n.hd-check li::before{content:counter(q);font-family:'JetBrains Mono',monospace;font-size:12px;font-weight:600;color:#6e163c;padding-top:3px}\n.hd-check li b{color:#16181d}\n<\/style>\n<div class=\"hd-check\">\n  <p class=\"hd-title\">Kas sinu ettev\u00f5te peab m\u00e4rke lisama?<\/p>\n  <ol>\n    <li><div><b>Kas pakud AI-s\u00fcsteemi v\u00f5i kasutad teiste oma?<\/b> Pakkuja lisab masinloetava m\u00e4rke, kasutaja inimesele n\u00e4htava teavituse.<\/div><\/li>\n    <li><div><b>Kas sisu on s\u00fcvav\u00f5ltsing v\u00f5i kasutab emotsioonituvastust?<\/b> Siis tuleb teavitus lisada hiljemalt esimese kokkupuute hetkel.<\/div><\/li>\n    <li><div><b>Kas AI tekst on avaldatud avalikes huvides?<\/b> Siis tuleb m\u00e4rge lisada, kui tekst pole l\u00e4binud toimetuskontrolli.<\/div><\/li>\n    <li><div><b>Kas sisu on ilmselgelt satiir v\u00f5i looming?<\/b> Siis piisab teavitusest sisu juures, mitte otse pildi v\u00f5i video peal.<\/div><\/li>\n  <\/ol>\n<\/div>\n\n\n\n<style>\n.hd-eyebrow{font-family:'JetBrains Mono',monospace;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#6e163c;margin:0 0 14px}\n.hd-cta{background:#1c1a22;border-radius:14px;padding:30px;margin:0 0 32px;color:#fff;display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center}\n.hd-cta .hd-eyebrow{color:rgba(255,255,255,.6);margin-bottom:10px}\n.hd-cta h4{font-family:'Hanken Grotesk',sans-serif;font-size:22px;font-weight:800;letter-spacing:-.02em;line-height:1.2;color:#fff;margin:0 0 10px}\n.hd-cta p{font-size:15px;line-height:1.55;color:rgba(255,255,255,.75);margin:0}\n.hd-cta .hd-btn{display:inline-flex;align-items:center;gap:10px;background:#6e163c;color:#fff;text-decoration:none;font-family:'Hanken Grotesk',sans-serif;font-size:15px;font-weight:700;padding:14px 22px;border-radius:999px;white-space:nowrap;transition:transform .15s,box-shadow .15s}\n.hd-cta .hd-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(110,22,60,.35)}\n.hd-cta .hd-btn:hover .hd-arr{transform:translateX(4px)}\n.hd-cta .hd-arr{display:inline-block;transition:transform .15s}\n.hd-cta .hd-person{display:flex;align-items:center;gap:12px;margin-top:18px;padding-top:16px;border-top:1px solid rgba(255,255,255,.12)}\n.hd-cta .hd-person img{width:44px;height:44px;border-radius:50%;object-fit:cover}\n.hd-cta .hd-pn{font-family:'Hanken Grotesk',sans-serif;font-size:14px;font-weight:700;color:#fff}\n.hd-cta .hd-pr{font-size:13px;color:rgba(255,255,255,.6)}\n.hd-cta .hd-pn a,.hd-cta .hd-pr a{color:inherit;text-decoration:none}\n@media(max-width:600px){.hd-cta{grid-template-columns:1fr}.hd-cta .hd-btn{justify-content:center}}\n<\/style>\n<div class=\"hd-cta\">\n  <div>\n    <p class=\"hd-eyebrow\">V\u00f5ta meiega \u00fchendust<\/p>\n    <h4>Kas sinu ettev\u00f5te peab AI loodud sisu m\u00e4rgistama?<\/h4>\n    <p>Hindame, millised AI m\u00e4\u00e4ruse l\u00e4bipaistvusn\u00f5uded sinu tegevusele kohalduvad ja kuidas need praktikas t\u00e4ita.<\/p>\n    <div class=\"hd-person\">\n      <img decoding=\"async\" src=\"https:\/\/hedman.legal\/wp-content\/uploads\/2020\/02\/ToomasSeppel.png\" alt=\"Toomas Seppel\">\n      <div>\n        <div class=\"hd-pn\"><a href=\"https:\/\/hedman.legal\/et\/inimesed\/toomas-seppel\/\">Toomas Seppel<\/a><\/div>\n        <div class=\"hd-pr\">Partner \u00b7 <a href=\"mailto:toomas.seppel@hedman.legal\">toomas.seppel@hedman.legal<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <a class=\"hd-btn\" href=\"https:\/\/hedman.legal\/contact-us\/\">K\u00fcsi hinnangut <span class=\"hd-arr\">\u2192<\/span><\/a>\n<\/div>\n","protected":false},"featured_media":22370,"template":"","article_categories":[647],"class_list":["post-22337","articles_posttype","type-articles_posttype","status-publish","has-post-thumbnail","hentry","article_categories-tehisintellekt"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/articles_posttype\/22337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/articles_posttype"}],"about":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/types\/articles_posttype"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/media\/22370"}],"wp:attachment":[{"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/media?parent=22337"}],"wp:term":[{"taxonomy":"article_categories","embeddable":true,"href":"https:\/\/hedman.legal\/et\/wp-json\/wp\/v2\/article_categories?post=22337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}