Hedman Partners advised Yaga on securing an investment

Hedman Partners advised Yaga OÜ in connection with an investment round amounting to EUR 665 000 in convertible loans. The advisory included preparing the shareholders’ agreement, new articles of association, convertible loan agreement, and shareholders’ resolutions for Yaga.

Yaga is an online selling and shopping platform for new and preloved fashion. Yaga launched a pilot in Tallinn, Estonia, and expanded to South Africa at the end of 2019 where they shortly became the number one choice for young and hip South Africans for selling their preloved fashion pieces online.

More than 20 investors took part in the financing round, including investors from Bolt and Planet42, which are successful in the African markets, as well as some current and former employees of Pipedrive and TransferWise.

The client was advised by Hedman Partners’ managing partner Merlin Seeman and associate Kristel Tael-Same.