Hedman advised Promoty on its acquisition by Modash

Hedman advised Promoty, a CRM-focused influencer platform, on its acquisition by Modash, another influencer marketing platform.

Hedman advised the client on the entire acquisition from negotiations to closing.

Modash aims to integrate Promoty’s workflow tools, streamlining brand-creator collaboration in their product.

Promoty, founded by Aleks Koha and Leonardo Romanello, built an all-in-one influencer management tool. Its platform streamlined creator partnership management for brands and agencies. The company achieved traction in the Nordics, the Baltics, and Benelux, and is used by over 1200 companies worldwide.

The client was advised by senior associate Taavi Kõiv.