Hedman advised Haut.AI in establishing a partnership with Ulta Beauty

Haut.AI, a leading research and development company specializing in next-generation artificial intelligence for skincare and longevity announced a strategic partnership with Ulta Beauty, the largest beauty retailer in the United States.

As part of the partnership, Haut.AI will build new capabilities and utilize its inclusive skin scan technology. In turn, Ulta Beauty will enrich Haut.AI’s recommendation engine with consumer insights and product preferences to create a next-generation omnichannel shopping experience.

Hedman advised the client in the negotiations of the terms of the partnership and setting up the model of cooperation.

Haut.AI, founded in 2018, provides a Skin SaaS tool to collect quality standardized image data, extract skin and face metrics, build advanced analytics and recommendation engines, and simulate the effect of cosmetics products and treatments.

Hedman’s partner Toomas Seppel and senior associate Kati Pino advised the client in the matter.