Toomas Seppel

Toomas specializes in law pertaining to the technology industries. He is working with various start-ups, gaming, FinTech, e-commerce, and SaaS companies.

Within the technology industry, he advises on EU laws concerning software-based services, implementation of new technologies, and expansion into new business markets. He also covers matters related to companies with crypto-based business models and tokenization projects.

Toomas takes a proactive stance on the current concern with privacy and data laws, advising companies on the building of products and services that comply with the General Data Protection Regulation (GDPR). Since 2018, he is the founder of GDPR Register, a legal tech company providing software for GDPR compliance.

In music industry law, he advises all participants in the industry, including publishers, labels, artists, composers, and managers. The focus extends to contract law matters and copyrights for Estonia’s most acclaimed artist. The principal part of his work in film industry law relates to financing models, contractual matters, image rights, and rights clearance.

He actively mentors startup companies through Prototron, Climate Launchpad, and Tehnopol programs – all key players in the Estonian start-up ecosystem. He is also frequently recommended by Chambers Europe, IFLR1000, and The Legal500.


Professional experience

2019- Hedman Law Firm, partner
2017-2019 Hedman Partners Attorneys-at-Law, attorney-at-law
2012-2017 Hedman Partners Attorneys-at-Law, attorney
2008-2012 Estonian Film Foundation, legal advisor examining contracts
2004-2012 Author’s Compensation Fund Foundation, councilor
2002-2012 Estonian Ministry of Culture, adviser of Media and Copyright Department
2005-2007 Phare program 2002/000-579.03.01 “Enforcement of EU Intellectual and Industrial Property Legislation”, project manager
2004- Lector of intellectual property in different universities
2001-2002 Tallinn’s  Circuit Court, adviser

Success stories


1997-2002 Institute of Law, University of Tartu, BA


2013- Estonian Bar Association
2011-2013 Ministry of Justice’s working group on codified intellectual property


Estonian, English, Russian


Toomas devotes some of his time to lecturing at the Estonian Academy of Arts and at the Georg Ots Tallinn Music College on intellectual property and copyrights.

Recent cases

Hedman advised Haut.AI in establishing a partnership with Ulta Beauty

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Hedman advised Talent Protocol in the launching of a web3 tokenisation platform

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Hedman Partners advised Admiral Markets Group AS on its acquisition of 100% of shares in Moneyzen OÜ

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Our memberships:
FinanceEstonia, Lexing®,
Estonian Service Industry Association,
Estonian Chamber of Commerce and Industry,
EstVCA, EstBan, FECC,
IBA & IBA European regional Forum